Bruce Meraviglia , Technology & Marketing Editor [ Microfinance Focus ]
The theme for this month’s issue is Social Performance Management (SPM), as highlighted in several of our articles. In our first Marketing Reflections column (February 2009), I mentioned that one of the primary roles of the marketing department was the creation of a brand image for its organization; in our context, the MFI it is a part of. A key to the creation of any brand, especially one that you would like to have enduring value, is the sense of being able to trust the company the brand represents. Continue reading